Looking great is only part of the challenge. Good web design converts visitors into customers and plays a key role in determining if, and how, your visitors engage online. Don’t put up a digital billboard that looks great and collects dust. Get the the right web design for your small business.

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Great Web Design Converts Visitors Into Customers

Great web design for small business builds intelligence into every page, every click, and every call-to-action and turns visitors to your website into customers. A beautiful looking website that’s poorly-designed is just another pretty face.

Your prospective customers have specific expectations, and you don’t meet those expectations they will move on quickly to the next candidate. These expectations include being found online, your website loading quickly, your website being responsive on mobile devices, and of course telling the prospective customer what they want to know without confusing them. Simple, right? Well, yes and no.

Attraction, engagement, and conversion are essential motives of good web design. If your website attracts visitors, engages them with compelling content, and guides them to take action, you win.

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Our Design Approach

With well over a billion websites in existence, your website doesn’t need to change the world. Stick with what works. Smart web design for small business isn’t rocket science, but it does require know-how.

Did you know there is a tried and true web design that works for your business? It’s been created so many times that we already know what works best, and maybe more important, what doesn’t. Trying to reinvent the web design wheel is a futile exercise, and we strongly encourage our clients to stick close to a proven model. How do we know it works? Because Google keeps all the data on hand to tell us.

Our Web Design Process

  • Phase 1: Analysis/Discovery

    Once we've had the opportunity to connect, we may send you an invitation to complete our detailed discovery questionnaire to help identify your needs, or we'll schedule a meeting to dig deeper right away. Using this information, we will define the website's purpose, goals and target audience.

  • Phase 2: Planning

    During the planning phase we will determine the website layout, structure and technologies required to meet the necessary objectives. Our planning phase relies heavily on the requirements we define in the analysis/discovery phase.

  • Phase 3: Website Design

    Using the information gathered in discovery and planning, we will begin laying out the actual design of the website, taking inspiration from your church or nonprofit organization's branding as well as the information and material you provided. We create wireframes, define the visual style, and apply UI/UX standards to maximize user engagement and experience. This is where the website begins to take shape.

  • Phase 4: Content

    While content placeholders are considered in the design phase, during the content phase we will create or apply the relevant copy, images, video and other media to the website design and begin optimizing the content for search engine optimization (SEO).

  • Phase 5: Development

    After reviewing the design with you and making any required revisions, we will begin the process of developing your website. This includes the physical creation of all pages, menus, posts, and applying custom HTML, CSS, and Javascript coding. We also ensure our website development considers responsive capability so that all websites are optimized for mobile devices.

  • Phase 6: Testing

    Before releasing the site officially we will test all of the technical features across all devices and browsers for compatibility, and identify any issues. Any final revisions or fixes will be completed prior to launch. Before we launching we also ask ourselves the question, "does the website fulfill its purpose?" Only when you are satisfied will it be released.

  • Phase 7: Deployment

    The deployment phase begins with launching the site and making it publicly available. But, this is only the beginning. We will monitor the site closely over the next few days and weeks to make sure it is operating correctly and no bugs have creeped in. We also offer all clients ongoing care plans to take care of backups, maintenance, optimization, and even content creation.

Your Brand + Our Website Design = Success

The math is easy. Effective web design for small business is about conveying your value proposition online and looking good while doing it. The goal is to maximize your potential, differentiate your brand, and offer a memorable experience to your visitors so when they find you online they will trust you enough to take the next step. Our solutions engage your prospects and build loyalty with your existing customers.

Effective web design helps you demonstrate to online visitors that you are a business they can trust. In today’s world, your website is the front door to your small business. Most potential customers who do not know you will rely on several initial trust factors to determine if your business is worthy of further exploration.  This includes online reviews (reputation), where they found you online, and most certainly the design and performance of your website.