CHURCHES AND NONPROFITS
Using effective web design and SEO, we will help you get noticed online and drive traffic to your site. Our digital marketing solutions open new doors and create new opportunities for your organization to grow and thrive.
What is Digital Marketing?
You may have heard people use the term, but have you ever wondered what digital marketing is? Simply put, it’s advertising that is delivered through electronic channels like social media, video, search engines, mobile apps, email, websites, podcasts, or any other electronic medium. Let’s say that digital marketing is any form of marketing that involves electronic devices.
It really doesn’t have anything to do with specific media like Google Ads, Facebook Ads, SEO, or content marketing because digital marketing can be done online and offline. Fact is, for any great marketing strategy, you would include both.
Believe it or not, companies still spend hundreds of millions of dollars on billboard advertising — remember those? That’s because they believe they will catch the eyeballs that pass by. The reason billboards will die in the future is two-fold. One, companies like Google and Facebook already control more eyeballs (by at least a magnitude), and two, because the future of driving will change in years to come. Most people will not even have their eyes on the road, much less billboards, when they travel. It’s about the eyeballs.
The Great Equalizer
Digital marketing dominates most large company and nonprofit organization marketing budgets, because they know already the advantage it brings, and they have the resources to implement complex digital marketing strategies that keep their brands in front of information consumers who spend increasing amounts of time online. They key here is information. Consumers don’t want to be sold online. They want answers to their questions, and that’s why everyone can play in the sandbox.
Digital marketing is a great equalizer, meaning churches, nonprofits, and other charitable organizations can be just as visible as their much larger counterparts. It just takes a great plan, expert execution, and a little patience. Just by addressing the questions being asked by your target audience, you can become the answer they seek. That is the power of digital marketing.
Explanation of Online Digital Marketing & SEO
Using our online marketing process, we will analyze your current website and determine how many visitors you have, where they come from, how they got there, and what kind of devices they used to access the site. Using that data along with your goals, we can optimize your website to fulfill its real purpose.
From there we will use look at SEO as it relates to your business — which keywords you currently rank for, which ones you should be ranking for, and what links currently point to your website. And most importantly, what can be done with your current website content to best position your organization to be discovered online and engage your target audience.
If paid search is needed, we can help you apply for Google Ad Grants and put in place an effective paid ad campaign to quickly generate traffic and engagement for your next event or promote content that requires immediate response.
Other channels like social media, mobile marketing, email (outbound), or even traditional offline marketing may be needed as a part of your whole marketing strategy.
Digital marketing in Savannah is key to increasing the visibility of your church or nonprofit organization and it should be a top priority in your marketing and promotion budget.
SEO (search engine optimization) is often viewed as this magic process that no one knows much about. While SEO is an ever-changing endeavor, it really is simple to understand. Think about every time you want to find something on the internet — you search for it, right? Then you click on one of the links, usually on the first page of results provided by Google.
The fact is, more than 90% of people will do exactly the same thing, which makes it incredibly important, and valuable, to show up at or near the top of a given search result. Ever wonder how that happens? It’s because the links you see are from web pages that are search engine optimized. That’s SEO!
Web pages are optimized by two primary factors — keywords and links. Your website has a better chance of being found when it has the same words or phrases that are being searched. That is highly oversimplified, but it’s the basic premise, keeping in mind that quality should rank over quantity.
When it comes to links, Google pays attention when others link to your site, and effectively pass along their authority to you. Again, quality over quantity because links from irrelevant sites won’t help you much.
Without SEO, your website will only be viable to those who already know you and where to find you.
How Can Digital Marketing Help My Church or Nonprofit?
There isn’t any single answer to how digital marketing can help your church or nonprofit. The answer is often, it depends. Our process typically begins with a discovery session that helps us understand what you’re about, who your target audience is, and the goals of the organization. From that point of understanding, we can recommend a solution, if there is a problem to be solved.
For churches, we often find that a solution is to expand their footprint by increasing local visibility and by reaching out online to an audience they are not currently reaching using felt-needs content. Just using this approach, churches are seeing meaningful growth and they are able to better leverage the ministries in which they already invest significant resources.
For nonprofit organizations, we often find require a better content strategy that focuses distinctly on three audiences that are critical to their viability — donors, volunteers, and community partners. By better understanding these audiences and creating engagement through content they care about, nonprofits are seeing better conversion, increased donations, and higher retention of donors and volunteers.
We often forget that our audience doesn’t assume the things we take for granted, because we are mired in our organization all day, every day. The importance of emotional engagement through authentic storytelling and, most importantly, answering anticipated questions is what makes digital marketing so effective. This comes through increased visibility (getting our audience to the content), and deeper engagement (providing our audience with information and answers they care about).
Solutions For Our Church and Nonprofit Clients
Our Leadership Team
Delegal Digital was founded by husband and wife team Skip and Sara Graham. Our commitment lies in providing valuable web design solutions to our church and nonprofit partners with the goal of helping them reach a broader audience that results in meaningful growth.