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DIGITAL MARKETING

CHURCHES AND NONPROFITS

Using effective web design and SEO, we will help you get noticed online and drive traffic to your site. Our digital marketing solutions open new doors and create new opportunities for your organization to grow and thrive.

What is Digital Marketing?

You may have heard people use the term, but have you ever wondered what digital marketing is? Simply put, it’s advertising that is delivered through electronic channels like social media, video, search engines, mobile apps, email, websites, podcasts, or any other electronic medium. Let’s say that digital marketing is any form of marketing that involves electronic devices.

It really doesn’t have anything to do with specific media like Google Ads, Facebook Ads, SEO, or content marketing because digital marketing can be done online and offline. Fact is, for any great marketing strategy, you would include both.

Believe it or not, companies still spend hundreds of millions of dollars on billboard advertising — remember those? That’s because they believe they will catch the eyeballs that pass by. The reason billboards will die in the future is two-fold. One, companies like Google and Facebook already control more eyeballs (by at least a magnitude), and two, because the future of driving will change in years to come. Most people will not even have their eyes on the road, much less billboards, when they travel. It’s about the eyeballs.

The Great Equalizer

Digital marketing dominates most large company and nonprofit organization marketing budgets, because they know already the advantage it brings, and they have the resources to implement complex digital marketing strategies that keep their brands in front of information consumers who spend increasing amounts of time online. They key here is information. Consumers don’t want to be sold online. They want answers to their questions, and that’s why everyone can play in the sandbox.

Digital marketing is a great equalizer, meaning churches, nonprofits, and other charitable organizations can be just as visible as their much larger counterparts. It just takes a great plan, expert execution, and a little patience. Just by addressing the questions being asked by your target audience, you can become the answer they seek. That is the power of digital marketing.

Explanation of Online Digital Marketing & SEO

Using our online marketing process, we will analyze your current website and determine how many visitors you have, where they come from, how they got there, and what kind of devices they used to access the site. Using that data along with your goals, we can optimize your website to fulfill its real purpose.

From there we will use look at SEO as it relates to your business — which keywords you currently rank for, which ones you should be ranking for, and what links currently point to your website. And most importantly, what can be done with your current website content to best position your organization to be discovered online and engage your target audience.

If paid search is needed, we can help you apply for Google Ad Grants and put in place an effective paid ad campaign to quickly generate traffic and engagement for your next event or promote content that requires immediate response.

Other channels like social media, mobile marketing, email (outbound), or even traditional offline marketing may be needed as a part of your whole marketing strategy.

Digital marketing in Savannah is key to increasing the visibility of your church or nonprofit organization and it should be a top priority in your marketing and promotion budget.

SEO (search engine optimization) is often viewed as this magic process that no one knows much about. While SEO is an ever-changing endeavor, it really is simple to understand. Think about every time you want to find something on the internet — you search for it, right? Then you click on one of the links, usually on the first page of results provided by Google.

The fact is, more than 90% of people will do exactly the same thing, which makes it incredibly important, and valuable, to show up at or near the top of a given search result. Ever wonder how that happens? It’s because the links you see are from web pages that are search engine optimized. That’s SEO!

Web pages are optimized by two primary factors — keywords and links. Your website has a better chance of being found when it has the same words or phrases that are being searched. That is highly oversimplified, but it’s the basic premise, keeping in mind that quality should rank over quantity.

When it comes to links, Google pays attention when others link to your site, and effectively pass along their authority to you. Again, quality over quantity because links from irrelevant sites won’t help you much.

Without SEO, your website will only be viable to those who already know you and where to find you.

How Can Digital Marketing Help My Church or Nonprofit?

digital marketing church audience
digital marketing volunteers

There isn’t any single answer to how digital marketing can help your church or nonprofit. The answer is often, it depends. Our process typically begins with a discovery session that helps us understand what you’re about, who your target audience is, and the goals of the organization. From that point of understanding, we can recommend a solution, if there is a problem to be solved.

For churches, we often find that a solution is to expand their footprint by increasing local visibility and by reaching out online to an audience they are not currently reaching using felt-needs content. Just using this approach, churches are seeing meaningful growth and they are able to better leverage the ministries in which they already invest significant resources.

For nonprofit organizations, we often find require a better content strategy that focuses distinctly on three audiences that are critical to their viability — donors, volunteers, and community partners. By better understanding these audiences and creating engagement through content they care about, nonprofits are seeing better conversion, increased donations, and higher retention of donors and volunteers.

We often forget that our audience doesn’t assume the things we take for granted, because we are mired in our organization all day, every day. The importance of emotional engagement through authentic storytelling and, most importantly, answering anticipated questions is what makes digital marketing so effective. This comes through increased visibility (getting our audience to the content), and deeper engagement (providing our audience with information and answers they care about).

Solutions For Our Church and Nonprofit Clients

Web Design

We work with you and your team directly to create a unique design for your website. We begin with a discovery session to learn about your organizational objectives and your target audiences. All stakeholders, or designees, will be involved during the discovery process and make final approval before the website goes into final design and development.

This is a great option for you if you have a very clear vision regarding the website’s design and how it will connect to your audiences based on your objectives. You will also need to allocate the time to invest in the discovery and design process. We will discuss that with you during the initial consultation.

SEO

If your page is not among the top 10 results for your targeted search keywords that could mean your website isn’t providing much value. That may sound harsh, but it’s the reality of today’s internet. Your website content should purposely connect with your target audience, period.

Our SEO solutions have one goal — to make it easier for your website to be found online and to get those who find you to take a desired action. That action may be different depending on whether you are a church or a nonprofit organization. We work with you to identify your target audience and research the intent of that audience as well as the keywords they use to find churches and nonprofit organizations like yours online. We optimize your current content where applicable, help you create a strategy to address the needs of your audience and, in turn, encourage the search engines (namely Google) to promote your content to the top of its search results.

This is not an endeavor for the impatient and most often requires a little time. Anyone telling you they can bring you immediate results is not being entirely honest. It is possible to tweak sites to see faster results. Depending on several factors — the age of your site, if and how you already rank, and the keyword difficulty or competitiveness — results will vary.

Our commitment to clients with all SEO projects we take on is to be forthright and communicate regularly. This means providing data tracking and analytics so that results are measured and realistic.

Google My Business (GMB) Optimization

One of the most overlooked options available to churches and nonprofit organizations is optimizing their Google My Business (GMB) listing. Previously known as Google Places, GMB is possibly the most significant ranking signal for local search (discovery). Surprisingly, many churches and nonprofits have not even claimed their site, and it’s free! But, that’s only the first step.

Our GMB optimization service will make sure that your listing is performing at its peak and your church or organization is getting the local attention it deserves. There are many elements that make up the GMB site and while they are all important, some are more important than others. 

We will work with you to maximize the value of GMB including posts, images, updates, and completing your profile so people looking for churches or nonprofit organizations like yours can easily find you. This also includes optimizing your locations for Google Maps and Google Local pack search results. Maybe you’ve heard of the Google 3-Pack? It really is the pot of gold for local search. We can help!

Social Media Management

No matter what your opinion is of social media, it is a critical element in any comprehensive online marketing strategy, and the right social media strategy will move the needle in reaching your target audiences in a tangible and measurable way. 

Using a multipoint plan, our team designs a social media marketing plan that optimizes your reach and speaks directly to your target audience. Social platforms are not one-size fits-all, so we will create a plan that focuses on the right platforms and develop a content strategy accordingly. Our plans integrate tightly into our website design strategy, including optimizing linkage, social sharing, messaging, inbound calls-to-action, and reputation management. 

Reputation Management

Your online reputation has become a primary ranking signal for Google when deciding how others view your church or nonprofit organization (for good reason) and when/how to steer traffic to your website by placing you higher in search results. Simply having lots of keywords are just not enough these days. 

Our reputation management solution keeps track of all your reviews and local citations on over 40 sites & specialized directories, provides you with tools to proactively increase your overall review score, and monitors it all from a single dashboard to make sure that your reputation remains intact and improves over time. 

Support & Care Plans

Building a great website for your church or nonprofit organization is only the first step. The internet is unfortunately littered with websites that were abandoned because their owners weren’t educated on the necessary upkeep, or they became disenchanted when they didn’t get the immediate results they expected, usually due to misaligned expectations.

We emphasize what happens after the site goes live as much as we do the design process. A great website is a living entity and requires care and support. That includes regular updates, content optimization, maintenance, backups, and training.

Our support and care plans address all of this and more. All of our care plans are sensible and flexible to our clients’ needs.

Summary of solutions and services we provide for church growth and nonprofit growth:

  • Web Design
  • Website Development
  • Process Optimization
  • Search Engine Optimization (SEO)
  • Review Management
  • Reputation Management
  • Premium Website Hosting & Support
  • WordPress Consulting
  • Content Management Systems
  • Felt Needs Landing Page Design
  • Conversion Funnels for Nonprofits
  • Digital Strategy
  • Email Marketing & Outreach
  • Mobile & Responsive Web Design
  • Social Media Integration
  • Social Media Marketing
  • Website Analytics
  • Website Maintenance
  • Content Strategy
  • Online Advertising
  • Google Ad Grants

As you expect from any online marketing agency, we offer a complete array of solutions for your church or nonprofit. All of our solutions are comprehensive, yet affordable, and tailored just for you.

Our Leadership Team

Delegal Digital was founded by husband and wife team Skip and Sara Graham. Our commitment lies in providing valuable web design solutions to our church and nonprofit partners with the goal of helping them reach a broader audience that results in meaningful growth.

Sara (President & Co-Founder)
With 25 years of experience as an entrepreneur and producer for large brands, Sara leads operationally as well as sales and customer care.
Skip (COO & Co-Founder)
With 30 years of experience as a business owner and consultant to technology and consumer internet clients, Skip leads design, technology, and marketing.

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