The Importance of Google My Business
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Google My Business (GMB) is a free asset and system provided by Google that helps small businesses determine how their business shows up on Google Search and Maps.
It supports small businesses in creating and managing their Google business listings and works to attract customers to the business. Google My Business (GMB), at its core, lists your business name, location, and other attributes about the business like hours of operation, holiday schedule, overview of business, etc.
Google My Business also aids in showing customer reviews of the business and and allows management to reply directly to any complaints or concerns, as well as thank patrons for positive comments. Photos of the business can also be added using GMB (a very important element) and Google My Business can gather information on how and where prospects and customers are searching for your business online.
For newer businesses, Google My Business is the ideal place to start in order to establish an online presence. Sure, you’ll need a website with relevant content that will ultimately bolster your SEO strategy, but your Google My Business (GMB) listing is the best place to focus early on.
It is a fact that, when people search for a product or service online, and in proximity to them, they are usually very close to making a purchase decision. It’s critical that your business shows up in relevant search results, especially in local or proximity searches. By making sure that your GMB profile is complete with accurate information about your business, you can be sure that you will be ranked alongside competitors who have done the same.
The Importance of Google Prominence
A Google My Business (GMB) listing can help your business stand out in Google search results. It will highlight your business and will ensure that consumers of your product or service find your business, whether it’s online or offline. An accurate and well-maintained GMB listings will reflect your brand. A well-planned Google My Business listing can not only help elevate your search ranking in Google search results, but will also place you in the sought-after Google Maps Three-Pack, that is, the top three businesses shown in a proximity or “near me” search.
Local Search Is Key
The real power of Google My Business (GMB) is in local search. It is included in search results when prospects or customers search for businesses like yours in a specific area.
For example, if a consumer is searching for an air-conditioning repair business in the Savannah area, they will search “air conditioning repair” and all the relevant businesses in the area will be listed first. If a person is in another city and searching for that same type of business in Savannah they might search for “air conditioning repair in Savannah GA” to get listings in the Savannah area.
Statistics show that over half of all Google searches are local, and the GMB ‘three-pack’ results show in 95% of all the local searches conducted. If you want to dramatically improve your chances of appearing in local search results, then a Google My Business listing is the fundamental key to make that happen.
Mobile, Mobile, Mobile
Local search online is generally made from smartphones or tablets — makes sense. Mobile search now accounts for the vast majority of search online, especially local search. How many times have you been out and about and wanted to find a restaurant or specific business nearby. That’s local search on mobile, and that type of search is predominant when it comes to consumers searching for products and services online.
Technology will continue to evolve and mobile will become more and more prevalent in online search. Because Google controls the vast majority of search, Google My Business — your stake in the ground — is the key to success with mobile searchers.
Google My Business Competition
If your competitors are using GMB, and you’re not, then there is an unlikely chance your business will be discovered through any Google search, period, end of story. Your site will simply be less visible, if not invisible, and statistics show that consumers will not scroll through page after page Google search results to find businesses that don’t appear at or near the top. Having a robust, up-to-date Google My Business listing ensures your ability to compete with other businesses on a level playing field.
And, if by chance your competitors don’t have a GMB listing, you surely have a major advantage over them. Your mobile and local search results will be more prominent and prospective customers will be more likely to find your listing and, in turn, your business information.
Google My Business Is A Customer Convenience
The Google My Business listing should provide vital information about your business so that searchers can quickly get their questions answered and find the right business. This doesn’t always mean the answers are all in the GMB listing. The listing itself should be a lead for consumers to visit your website and get the actual answers they are looking for. It is that convenience that will often make customers out of searchers.
But, prospective customers often just want to get basic information, like operating hours or accurate address information and directions. This provides an immediate convenience to your prospective buyers and will often lead them to you.
Consumers do NOT want to be sold to online. They most often are looking for answers. They don’t want you to tell them how great you are, they want to know if you can solve their problem, conveniently. Tackle that, and you’ve done what many fail to do.
Credibility Is Key
Online consumers are now accustomed to seeing business profiles on search pages. Seeing your listing in these top results lends credibility to your business. Google actually does you a favor by creating a listing that looks professional and provides vital information to the people who want to know more about your business. The information in the listing helps a consumer decide whether or not your business is credible. this credibility comes through complete and accurate information as well as reviews from customers who have done business with you. Find our here why reviews are so incredibly important.
Best of All... Google My Business is Free
A GMB listing has a long list of benefits, and above all… it’s free. Google My Business is designed to be consumer-friendly and is mostly easy to set up. In its best form, Google My Business can be a valuable asset to your business. If left unattended to the point information is inaccurate and dated, it can actually become a detriment to your business.
Here at Delegal Digital, we can help you establish an authenticated GMB listing and get you on the right road to leveraging GMB to impact your business positively.
Google My Business Insights
Once your Google My Business profile is established, you will receive monthly insights email from the team at Google that will break down the performance of your listing. It will provide key metrics and performance indicators about your GMB page, like how many people viewed the listing, how the listing was discovered, how many people clicked through your GMB listing to visit your website, how many called you directly after discovering the listing, and how many people used the listing to get directions to your business.
With a GMB listing, you get all of this business intelligence for free! Don’t worry, Google doesn’t REALLY give anything away for free, because your listing drives traffic to Google, which they, in turn, make money from paid advertising impressions, data intelligence, and a number of other things. However, the GMB listing is key to online survival and Google My Business insights are key in understanding how well your business is doing in Google search.
GMB For the Win — Wrapping Up
Successful local SEO and local business ranking requires a long list of dutiful essentials like high-quality, locally-optimized content and authoritative backlinks to your website. But, the best place for any business to start is by optimizing their own Google My Business listing and encouraging satisfied customers to provide reviews. Doing this will not only boost consumer confidence in your credibility, but will also provide a great foundation for local search so that you can compete effectively in what is most likely a crowded field.
For more information on getting started with Google My Business and setting up a sound SEO strategy, contact us at Delegal Digital for a free consultation. We are a Savannah Web Design business helping Savannah businesses realize their online potential.