Want to know why your website bounce rate is so high? Wait, what’s a bounce rate? It’s that number, or metric, that reports whether your website is performing in the areas of interest, usefulness, relevance or, yikes! not interesting, useful or relevant at all. The technical definition for bounce rate is “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” Hence, if your bounce rate is high, it’s because people aren’t sticking around very long after finding your site. There may be a number of reasons why.
Before you get up in arms, all sites experience a bounce rate. Whether because visitors are finding what they need quickly and moving on (which is not a bad thing) or just surfing the web and reading top lines from a lot of different sites. But, if your site is bouncing at a rate higher than 70%, you likely have an issue. If you can stay below 30%, you’re well ahead of the game. Here are some things to consider.