NONPROFIT SEO SOLUTIONS
Optimizing the content on your website to reach your target audiences — partners, donors, volunteers — is of utmost importance. By creating a constant flow of relevant content, you can speak directly about your mission and cause to those who are searching. Our nonprofit SEO solutions help make your website visible and engaging.
Our Nonprofit SEO Solutions Help You Grow
The purpose of a strategic nonprofit SEO plan is simple — to help your organization be found in organic searches online. Our SEO solutions focus on three areas of your website — Content, Performance, and Secureness.
What Is SEO?
A full explanation of SEO would require more space than this website can contain. For a great overview of SEO check out our SEO explainer video (or just scroll down). For a comprehensive tutorial on SEO, there really isn’t one better than Moz’ SEO Beginner’s Guide. While it is not related to nonprofit websites, specifically, it does provide a beginner deep-dive into the relevant principles.
SEO is like the wheels on your website vehicle. Without a great SEO strategy, your website will never make it out of the driveway. Our SEO and local search solutions will take your nonprofit organization to the first page by optimizing content to answer the questions your target personas (audience) are asking.
Even nonprofits are wrestling for online attention (for good reason) and the competition is always fierce. Success requires a sound strategy, intention, time and patience.
Our Nonprofit SEO Process — What To Expect
Analyze — We will analyze your entire website and all of its content, and make recommendations as to how it can be improved for maximum crawlability, searchability, and effectiveness. This includes taking a look at page structure, header tags, metadata, image alt-tags, page speed, on/offsite links, and certainly content optimization.
Keyword Research — Using our agency SEO toolkit we will conduct keyword research for your cornerstone content to identify the keywords and phrases that your site should target. From this research we will produce a report of the most relevant keywords, and identify which ones to pursue based on factors like competitiveness, completeness, and how much traffic and engagement to expect as a result.
Optimize — Taking the results from the first two steps, we will implement optimization across all of the relevant content on your site to make sure your site is getting optimal results in Google search results.
Monitor & Report — We will monitor your site using Google Search Console and Google Analytics to make sure the needle is moving in the right direction. We will provide reporting on key metrics and, using the resulting data, will continue to tune areas of your website that are not performing as expected. At the end of our project we will provide a report comparing the data from where you started to where you are, highlighting all areas of improvement.
Search engine optimization, including local search, is often overcomplicated. It would be a critical mistake to overlook the fact that it is an ever-evolving array of tactics, because Google is always changing core algorithms to better serve its consumers who use the service to find answers. But, the fundamental concepts of SEO do not change that often.
Many years ago, SEO was about getting a search keyword or term “stuffed” into a web page as much as possible. Those days are long gone. Google now demands content that is worthy of ranking (in their view) to be useful, and to answer the questions of people who are asking.
That’s an easy concept to understand because we all use Google to search for answers, whether a silly question we can’t remember the answer to, or a deep soul searching topic. Google’s technology now focuses on searcher intent. In other words, their algorithms have the ability to match content on your website with what they believe the searcher may be asking, and not specifically matched to the exact term used to search.
More now than ever, Google provides many answers that do not require the searcher to even click into a web page. This further complicates on-page SEO strategy when attempting to drive traffic to your website. What this means is optimizing your website content so that Google recognizes it as a valuable resource should be the core aim of any SEO strategy. If your audience is local, attention to a local SEO strategy is required.
This SEO explainer video shows you exactly what’s important in SEO or local search.