Is your website growing your nonprofit organization? A nonprofit website should clearly communicate your mission, who you are, and why people should know and care about your cause. First and foremost, your website should be a magnet for your target audience — partners, donors, and volunteers — and call them to action.

The Purpose Of Effective Web Design For Nonprofits

The number one goal of a nonprofit online marketing strategy, and the website design itself, should be to attract and engage the audience that is the lifeblood of your organization — that is, partners, donors, and volunteers. Arguably, without engaging these three distinct groups, it may be difficult to carry out the mission of your organization.

Your website is the first impression of your organization. Nowadays, people will check you out online before making any commitment to connect at a deeper level. Hitting the right notes on your website can make that difference by communicating who you are, what you care about, and how you benefit the community.

We would be delighted to speak with you about your nonprofit organization’s website. You may have a website, need a website, or just want help or guidance in making your website work better.

Three Distinct Audiences Of Your Nonprofit Website

nonprofit web design


Corporate and organizational partnerships are a key element of community relationship building and this audience often lends monumental fundraising support. Content aimed at this audience can be used to attract, engage, and create stronger bonds between your nonprofit cause and these companies or organizations who want to “do good” in the community.

donor nonprofit web design

Financial Donors & Benefactors

Nurturing your major donors and attracting major gift prospects can pay big dividends for years to come. Granted, all donors are not prolific contributors financially, but engaging all who want to give is very important to your mission. Do you have major donors? Understanding how this audience consumes content is key to attraction and engagement. We can help you define the right personas and reach them online.

volunteers nonprofit web design


While volunteers may not be your biggest financial contributors, you already know that volunteer supporters may have a real and significant impact when it comes to fundraising activities. Reaching this audience online has proven effective for many nonprofit organizations. By creating content that appeals to a volunteers desire to help, you can build long-lasting relationships with loyal individuals and groups who want to see your mission through along side you.

How Do We Get More Traffic To Our Nonprofit Website?

We thought you would never ask! Once you have a great website, we partner with you to gain more first-time visitors to the site.

We make extensive use of tools like Google, Youtube, and select social media platforms.

It’s proven that nonprofits implementing strategic local search and content optimization to reach their target audiences are succeeding! The key is to understand who your audience is and speak to them in a way they find and consume content online.

Isn’t it time to get strategic online to amplify the growth of your nonprofit?

Tools We Use To Increase Your Visibility

  • Google Analytics & Search Console

    We use these tools to tell us exactly who is visiting your website, where they are coming from, and how they are getting there, among many other things that help us fine tune for more traffic.

  • Local SEO

    We optimize your local Google My Business (GMB) listing and related citations, and optimize your on-page content to make sure Google refers locals to your website.

  • Digital Marketing

    It is possible to reach what may seem to be an unreachable audience by leveraging Google, Facebook , and Instagram ad platforms. Digital marketing and advertising allow you to target specific audiences that may otherwise not be inclined to visit your website.