As of 2018, 52% of all traffic on the internet came from a mobile device and has increased year over year since 2014, surely to be nearing 65% in 2020. If you’re not ready now, you are missing the opportunity to substantially increase traffic to your site. In 2018 half of all e-commerce revenue was generated from a mobile device, and much more in 2020.
Nearly 80% of all users say they will not engage content that doesn’t display well on their device — that means things like having to pinch to zoom, text running off-page, bad navigation, slow pages, and many other design-related factors.
Last, according to a Google study, over 60% of users are not likely to return to your website on a mobile device if they have trouble accessing it, and 40% will visit a competitor’s site instead.
If the trend here isn’t clear, mobile is everything and if your website is not ready, then neither is your business.